In 2012 Sid Lee was invited to pitch a Livery Redesign for the new Air Canada B787 Dreamliner. We've proposed a design that uses the most well know canadian icons. I have also done all the 3D renderings. By presenting recognizably Canadian symbols in unexpected and exciting ways, this design rediscovers Air Canada’s approach and personality: resourceful in its minimalism, trustworthy in its commitment to the role of national airline and ambassador, and gracious in its thoughtful treatment throughout the passenger experience.
Creative Direction: Dave Roberts, Tom Koukodimos
Art Direction: Flavio Carvalho
Graphic Design: Flavio Carvalho, Oleg Portnoy
Copywriting: Marta Hooper, Pip Scowcroft