Flavio Carvalho

Air Canada Livery

In 2012 Sid Lee was invited to pitch a Livery Redesign for the new Air Canada B787 Dreamliner. We've proposed a design that uses the most well know canadian icons. I have also done all the 3D renderings.

Deliverables

Livery Redesign, Collateral Materials

Air Canada Livery by Flavio Carvalho

By presenting recognizably Canadian symbols in unexpected and exciting ways, this design rediscovers Air Canada’s approach and personality: resourceful in its minimalism, trustworthy in its commitment to the role of national airline and ambassador, and gracious in its thoughtful treatment throughout the passenger experience.

Air Canada Livery by Flavio Carvalho
Air Canada Livery by Flavio Carvalho
Air Canada Livery by Flavio Carvalho
Air Canada Livery by Flavio Carvalho
Air Canada Livery by Flavio Carvalho

Bold, iconic, and timeless in its simplicity - this is a revolution. From any angle, a portion of the graphic leaf on the livery is left unseen – an invitation to discover Canada from a new perspective.

Air Canada Livery by Flavio Carvalho
Air Canada Livery by Flavio Carvalho
Air Canada Livery by Flavio Carvalho

At the same time, whether close up or from a distance, there is no question who this tail belongs to.

Air Canada Livery by Flavio Carvalho
Air Canada Livery by Flavio Carvalho

A Quick Time VR animation was also created, so the client could have a 360º preview of the aircraft.

Air Canada Livery by Flavio Carvalho
Air Canada Livery by Flavio Carvalho
Air Canada Livery by Flavio Carvalho

Creative Direction: Dave Roberts, Tom Koukodimos
Graphic Design: Flavio Carvalho, Oleg Portnoy
Copywriting: Marta Hooper, Pip Scowcroft

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Contact
Feel free to reach at +1 (416) 820 3076 or send me an email at mail@flaviomcarvalho.com