Flavio Carvalho

Blue Goose Pure Foods

Blue Goose is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. At Sid Lee we developed their brand platform as well as the identity and packaging design.

Deliverables

Identity, Stationary, Illustrations, Packaging

Blue Goose Pure Foods by Flavio Carvalho
Blue Goose Pure Foods by Flavio Carvalho
Blue Goose Pure Foods by Flavio Carvalho
Blue Goose Pure Foods by Flavio Carvalho
Blue Goose Pure Foods by Flavio Carvalho
Blue Goose Pure Foods by Flavio Carvalho
Blue Goose Pure Foods by Flavio Carvalho

In developing the identity, we worked with LA based illustrator Ben Kwok to develop illustrations for the cow, chicken and fish that Blue Goose raises, and applied them to the packaging artwork.

Blue Goose Pure Foods by Flavio Carvalho
Blue Goose Pure Foods by Flavio Carvalho
Blue Goose Pure Foods by Flavio Carvalho
Blue Goose Pure Foods by Flavio Carvalho
Blue Goose Pure Foods by Flavio Carvalho

Creative Direction: Dave Roberts, Tom Koukodimos
Art Direction: Flavio Carvalho
Graphic Design: Flavio Carvalho, Anna S. Garcia, Oleg Portnoy, Ian Brignell
Copywriting: Pip Scowcroft, Laurent Abesdris, Ryan Spelliscy
Illustration: Ben Kwok
Photography: Rob Fiocca, Steve Krug, Gemma Warren

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Contact
Feel free to reach at +1 (416) 820 3076 or send me an email at mail@flaviomcarvalho.com