Blue Goose is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. At Sid Lee we developed their brand platform as well as the identity and packaging design.
Identity, Stationary, Illustrations, Packaging
Creative Direction: Dave Roberts, Tom Koukodimos
Art Direction: Flavio Carvalho
Graphic Design: Flavio Carvalho, Anna S. Garcia, Oleg Portnoy, Ian Brignell
Copywriting: Pip Scowcroft, Laurent Abesdris, Ryan Spelliscy
Illustration: Ben Kwok
Photography: Rob Fiocca, Steve Krug, Gemma Warren