Flavio Carvalho

Cracked Canoe

Part of Canada’s oldest independent brewery – Moosehead. Cracked Canoe is a light tasting lager that’s less than 100 calories. At Sid Lee we redesign their brand platform as well as the identity and packaging design with a very bold and iconic interpretation of the crack.

Deliverables

Identity, Packaging, Bootle, Can

Cracked Canoe by Flavio Carvalho
Cracked Canoe by Flavio Carvalho
Cracked Canoe by Flavio Carvalho
Cracked Canoe by Flavio Carvalho
Cracked Canoe by Flavio Carvalho
Cracked Canoe by Flavio Carvalho
Cracked Canoe by Flavio Carvalho
Cracked Canoe by Flavio Carvalho
Cracked Canoe by Flavio Carvalho
Cracked Canoe by Flavio Carvalho

Creative Direction: Sarah Foelske, Tom Koukodimos
Graphic Design: Flavio Carvalho, Alex Boland
Photography: Saty+Pratha, Gemma Warren

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Contact
Feel free to reach at +1 (416) 820 3076 or send me an email at mail@flaviomcarvalho.com