Part of Canada’s oldest independent brewery – Moosehead. Cracked Canoe is a light tasting lager that’s less than 100 calories. At Sid Lee we redesign their brand platform as well as the identity and packaging design with a very bold and iconic interpretation of the crack.
Identity, Packaging, Bootle, Can
Creative Direction: Sarah Foelske, Tom Koukodimos
Graphic Design: Flavio Carvalho, Alex Boland
Photography: Saty+Pratha, Gemma Warren