Flavio Carvalho

Mark's

We created the rebrand for Marks. Its all about the idea that Marks has a great range of products available for you and for every moment you need. The concept is around framing these moments, featuring different situations and targets signed with the "Ready for this" tagline. Here you can see how the rebrand visuals comes to life in different touching points such as Print, OOH, POS, Digital and TV.

Deliverables

Brand Platform, Brand Guidelines, Campaign

Mark's by Flavio Carvalho

Each and every day in Canada, people take on new challenges, from the student who nails his first job interview to the father who coaches his first little league game. In this platform, we will capture challenging, touching, thought provoking and humorous little moments in order to show consumers that, with Mark’s, they’ve got what they need to handle anything life in Canada throws their way.

Mark's by Flavio Carvalho
Mark's by Flavio Carvalho
Mark's by Flavio Carvalho
Mark's by Flavio Carvalho
Mark's by Flavio Carvalho
Mark's by Flavio Carvalho
Mark's by Flavio Carvalho

Creative Direction: Sarah Foelske, Jeffrey DaSilva
Art Direction: Lorne Covant
Copywriting: Laurent Abesdris
Graphic Design: Flavio Carvalho

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Contact
Feel free to reach at +1 (416) 820 3076 or send me an email at mail@flaviomcarvalho.com