We were asked to create a 30 seconds spot that showcase the Adidas products for the 2014 FIFA World Cup. The idea was to use bright colours and powder to create a vibrant World Cup spot, and also represent the passion of football fans. The explosions were shot with a Phantom Camera 4k at 1,000 frames per second and then added in post on the products that were recreated in 3d.
Agency: Sid Lee
Creative Direction: Dave Roberts
Concept: Flavio Carvalho, Jeremiah McNama
Art Direction: Flavio Carvalho
Copywriting: Jeremiah McNama
CGI: Fly Studio