Graphic Design & Art Direction

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Toronto Raptors

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Toronto Raptors

Raptors had invited four local agencies to submit branding ideas, and Sid Lee’s struck the perfect chord. This pitch captured the essence with images of Toronto’s authentic basketball culture and the gritty Raptors – the NBA’s only team outside the United States, one often disrespected or marginalized. The manifesto embraced the things that have always seemed as if they were negatives: “We are the North side, a territory all our own. If that makes us outsiders, we’re in.”

Agency: Sid Lee
ECD Dave Roberts, Jeffrey Da Silva, Tom Koukodimos
Art Directors: Sarah Foelske, Andrew MacPhee
Designers: Alex Boland, Oleg Portnoy, Flavio Carvalho,
Mitsuko Sato, Bobby Martinello, Marie Rupolo, Peter Kosciolek
Photographer: Finn O'Hara