Sid Lee partnered with the Toronto Raptors to unite people around a mindset and pride of place. We The North isn’t a campaign, but an example of how an identity-shaping truth can spark a brand crusade.
Agency: Sid Lee
ECD: Dave Roberts, Jeffrey Da Silva, Tom Koukodimos
Art Director: Andrew MacPhee
Designers: Alex Boland, Oleg Portnoy, Flavio Carvalho, Anna Sera Garcia, Mitsuko Sato
Copywriters: Jeremiah McNama, Austen Morrow
Client: Maple Leaf Sports & Entertainment